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Mar 30, 2009

Will Blog for Money

Do you blog to have fun or to make money? Which do you prefer?
Blogs are enjoyable to create. It gives people a forum to voice their opinions on various issues or just make general observations on life. You can say what you want about anything. Your blog can be your personal diary and can also be your public journal for everyone else to read what you think. It can be fun and also therapeutic to allow other people to see the thoughts that run amuck inside your head and also allows you to have others comment on those thoughts.
Changes take place almost daily on the internet, and this creates a need for constant updating, which has led to the growing popularity of blogs. They are used as personal journals (as mentioned previously) but have also become useful in many other ways. They can be forums for political platforms, advertising, and even income. Blogging has now reached the stage where bloggers can both have fun AND make money!
Writing a blog as a way to make money is something that just about anyone can do. However, not as many have actually made the money they had expected to make. This is primarily due to two reasons. First of all, people blog with the unrealistic expectation that if they blog, they will automatically make money almost immediately. This is a false statement because building a blog readership takes time. This is especially true if the subject matter of the blog is not as interesting to people as a whole but is instead more specific to a smaller group. Secondly, blogers do not create a doable plan that will help lead them to those riches and help them make it through the slower times. Too often, people set high expectations and then experience disappointment when those expectations are not met quickly, and then they lose some of the momentum they had for writing the blogs in the first place.
If you want to make a considerable amount of money with blogs, you have to consider them as a business instead of just a hobby. You must spend a great deal of time looking to get website traffic to your site. The more traffic you have, the easier it is to generate that income.
So, just how can you get that traffic to your blog? You first need to get your own domain name. You can use some free blogging sites, but it is best to also have your own domain name to add credibility to your blog. Next, you need to create a plan for how you will run your blog. You can use blogging software to make it easier, and it is important to network with other bloggers to help promote each other's sites. Finally, the most important step is to regularly update your bolg. Add posts consistently, posting four or five times a week. Include articles that are current and remember that people want to keep up with the trends.
Take time and put forth the effort to make your blog really stand out. Make it visually appealing with pictures and videos that are relevant to the content located there. Reach out to your audience in ways that are applicable to them.
It is difficult to be an overnight success with blogs, but it IS possible to be successful. If you blog on a topic that you enjoy and you create a business plan for your blog, you are guaranteed to be successful.

Still At The Start Gate!

It seems hard to believe that it was in 1994 when we saw the first banner ad online that captured and monopolized our eyeballs. By the late 1990’s, dot-coms flush with venture capital cash, operated with a “money is no object” attitude and the hype knew no end.

When the dot-com crash hit, it seemed that online advertising was a lost cause. Ad blockers killed the banner ads, and spam killed the e-mail campaigns. Users tuned out, and it seemed that marketers had killed the golden goose. But a funny thing has happened between then and now. Not only has online advertising and marketing endured, but it has emerged as an absolutely crucial part of today’s marketing mix.

Online marketing brings new levels of reach, targeting and accountability, and has moved into the mainstream. Online advertising has become the solution to marketing problems at a level that other media haven’t been able to do.

The numbers back this up as shown by IAB and PricewaterhouseCoopers September report that online ad spending in the U.S. totaled $2.37 billion in the second quarter, a 42.7% increase over the same quarter last year. This shows the seventh consecutive quarter of growth, and the market today is growing at more than 20% per year.

Companies are spending at a level that is really pretty interesting. Consider Ford Motor Co, Tom Green the advertising manager of its truck division just finished a new season of marketing campaigns. Mr. Green says, “we gave digital as much thought and attention as any other medium. Look at the numbers,” he says, “80% of people who buy a Ford vehicle go to our Web site first. Half of all truck customers use online shopping sites. You’d be crazy as a marketer not to take this medium seriously.”

That much attention and spending is the fact that Internet usage is now firmly in the mainstream and broadband usage has grown by leaps and bounds.
According to Forrester Research, 64% of U.S. households are online, with nearly 20% or 23.1 million homes, using broadband. Nielsen/NetRatings, which measures individual users rather than households, reported that 51% of July users connected to the Internet by broadband vs. 49% by narrowband, an industry first.

Today the Internet is everywhere and when it’s not, people notice and demand that it be even more available. Online advertising has matured and it enables marketers to “target” consumers in a fine-tuned fashion creating highly personalized user experience. It’s as effective in getting across a communications and branding message as any other medium.

Online advertising also allows two-way interaction between advertisers and their targets, providing a “real-time” feedback loop that’s invaluable. A marketer can establish and maintain a two-way dialogue with a consumer online, and no other form of advertising can do this as effectively.

For large advertisers such as Procter & Gamble Co., online lets them interact with groups of consumers more directly than ever before. This is demonstrated by being able to engage with a million consumer database on a monthly basis through their Club Olay program.

Online advertising supports an almost endless variety of messaging formats, from banner ads and e-mail messages to more elaborate interactive vehicles and microsites. It‘s the capability to combine the motion and animated visuals of television with close-up and personal interaction.

The results of online advertising campaigns can be measured precisely, making publishers accountable for the promises they make and marketers accountable to management for the success of their programs. Yet even though online advertising has asserted its strengths, real-world marketers have made online just another medium in their standard marketing mix.

More than anything, what online provides mainstream advertisers is “another point of contact with the consumer” at various stages of the buying cycle. So where is the evolution of online advertising today? It’s been almost 20 crazy years, but marketers say we’re closer to the “beginning” of learning how to take advantage of this new medium.

Online ads will get better targeted, with new concepts opening up new opportunities to marketers. We should see online ads becoming richer and more evocative, with animation and streaming video. If history is a guide, there will be ups and downs and the “hype” meter will spike at highs and lows, but the past has set the stage for future growth.

Marketers are on the cusp of a big trend now, made possible by the familiarity and true use of the internet as an advertising medium. This is the starting point, where the future growth in online advertising is just beginning to come into view. Where will you go from here?

Mar 29, 2009

No Surrender !

No matter what you sell, you will inevitably face rejections and refusals, but learning to see “No” as valuable feedback can take your sales to a new level. Regardless of how often we hear “no” it’s a tough thing to take.

Over the years, I’ve had as many rejections as anyone else, especially as an author who doesn’t have a “celebrity” name. Here are some ways I’ve learned to cope with this situation:

It’s only their opinion – When someone tells us that what we’re attempting can’t be done, we tend to think they’re right. What I’ve learned is to look at that “no” as just that person’s opinion. It isn’t good or bad; it’s just data coming in to me. I can analyze it and make my next move smarter. What I’ve received is valuable feedback that can help me to find a new and different approach.

Don’t let a “no” undermine your confidence, your belief in the value of your product, idea, book, or your ability. Go out and resell it again!

Don’t get defensive – It’s OK to get angry when rejected, what’s not OK is to make excuses or try to persuade the other party that they are wrong. Use your anger to get yourself going again, let that “no” create a sense of urgency to find a better way.

Take action to prove that the other person is wrong. Instead of getting depressed when rejected, take up the challenge, and vow to solve the problem and demonstrate that you were in the right all along.

Let history be your guide – If people are laughing at your ideas, ask yourself why that might be. Is your idea just ahead of its time? Or is it because you haven’t expressed your concept well enough, or demonstrated to prospects how they’re going to benefit in the long term? Understand that it takes time for every new idea, product to gain acceptance. When Alexander Graham Bell said he had found a way for people living thousands of miles apart to communicate, other people scoffed and said it couldn’t be done. The rest as they say is history. Examples like this one teach you that other people who have been laughed at and told “no” have managed not only to achieve their goals, but also to surpass them.

In the past, hearing “no” from a prospective client or publisher would have sent me into a tailspin. Now, I try to embrace the rejection, and take that information to see what I can learn from it. Doing so lets me come out stronger every time. It will do the same for you.

The Easiest Money To Make Online.

For the last couple of months, Google Adsense has dominated forums, discussions and newsletters all over the Internet. Already, there are tales of fabulous riches to be made and millions made by those who are just working from home. It seems that Google Adsense have already dominated the internet marketing business and is now considered the easiest way to making money online.
The key to success with Adsense is the placing of ads on pages that are receiving high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. Obviously, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits.
With all the people getting online and clicking away everyday, it is no wonder why Google Adsense has become an instant hit.
For some who are just new to this market, it would be a blow to their pride knowing that their homepage is buried somewhere in the little ads promoting other people’s services. But then, when they get the idea that they are actually earning more money that way, all doubts and skepticism is laid to rest.
There are two major, and clever, factors that some successful webmaster and publishers are learning to blend together in order to make money easier using Adsense.
1. Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and ebooks that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you.
2. Placing Adsense links on pages that are producing little, or better yet, no profit. By placing Adsense on a free resources page, you will reduce the amount of potential customers being lost to other sites. Tricky, but effective nonetheless.
When learned to work effectively, these two factors are actually a good source of producing a minimal amount of revenue from a high traffic page. Many people are using this strategy to pick up some extra and cash with Adsense. This is also especially rewarding to informational sites that focus their efforts on delivering powerful affiliate link free content to their visitors. Now they can gain a monetary return on their services.
With the many techniques that people are now learning on how to make the easiest money by their Adsense, it is not surprising that Google is trying everything to update and polish their Adsense in order to maintain their good image.
The possibility of adding is 2nd tier in Adsense is not impossible. With all the people spending more time in their Adsense now and still more getting into this line of marketing, there is no doubt about the many new improvements yet to be made. Imagine the smiles on the faces of the webmasters and publishers all around the world if ever they sign up for sub-affiliates and double or even triple the amount that they are already earning.
The one particularly handy money-making feature that is available with Adsense now is the ability to filter out up to 200 urls. These gives webmasters the option to block out low value offers from their pages as well as competitors to their websites. Talk about taking only those that are advantageous and discarding the ones that seem “useless”.
With Google Adsense, the possibilities are limitless. Yet there is also the possibility of someone taking advantage of the easy money process that this internet marketing is doing. If you think more about it, these negative factors may force Google to break down and thrash Adsense in the process. If that happens, people would have to go back to the old ways of internet marketing that does not make money online as easy as Adsense.
For now, however, Google Adsense is here to stay. As long as there are people wanting to earn some easy cash online just using their talents, the future ahead is looking good. Besides with all the strict guidelines that Google is enforcing over Adsense, it will take awhile for the Adsense privileges to be spammed and even terminated.

Mar 28, 2009

Residual Affiliate Programs ?

Are you a webmaster in need of additional income? Or are you planning to set up an online business but you still don't have any product to sell? If so, affiliate marketing may be the best solution for your problems. With affiliate marketing, you won't need to worry about the products you have to sell. All you need to have is a website with sufficient contents that are related to the products of a certain online company offering affiliate programs. By becoming a member of the program, or by becoming an affiliate, you can start earning a certain amount of money right away!
Affiliate marketing is some sort of business relationship established between a merchant and his affiliates. In affiliate marketing, an affiliate agrees to direct some traffic to a merchant's website. If that traffic is converted into some kind of action, like a visitor purchasing a product on the merchant's website or a visitor becoming a lead for the company, the affiliate who directed the traffic will be compensated. Compensation may take the form of either a percentage sales commission for the sales generated or a fixed fee predetermined upon the application of the affiliate on the merchant's affiliate program.
Promising a lot of benefits both for the merchants and the affiliates, affiliate marketing has become one of the most popular online marketing methods today. In fact, almost every merchant or retailer site today offers an affiliate program that any one can join into. Most retailers would entice people to become affiliates or members of their program by promising great benefits like large commissions, lifetime commissions, click through incomes and a lot of other benefits. But would all these affiliate programs bring off the same benefits?
Most affiliate programs would pay you, as an affiliate, a one-time commission for every sale or lead you brought to the merchant's website. Commissions for this kind of affiliate programs are usually large, ranging from 15% to a high of about 60%. Other affiliate programs would pay you a fixed fee for every click through or traffic you send to the merchant's site. Programs like this often pay a smaller fee for every click through, usually not getting any larger than half a dollar. The good thing about this kind of program, however, is that the visitor won't have to purchase anything in order for the affiliate to get compensated.
Another type of affiliate program is the residual income affiliate program. Residual affiliate programs usually pay only a small percentage of sales commission for every sale directed by the affiliate to the merchant's site. This commission often comes only in the range of 10% to 20% sales commission. Because of this, many people ignore residual affiliate program and would rather opt for the high paying one-time commission affiliate program. Are these people making a mistake, or are they making the right decision?
We can't tell, for sure, if people are making a mistake by choosing a high paying one-time commission affiliate program. But we can definitely say that they are making a large mistake if they ignore residual affiliate programs. Residual affiliate programs would indeed pay at a lower rate, but merchants offering such kind of programs would generally pay you regular and ongoing commissions for a single affiliate initiated sale! That means, for the same effort you made in promoting a particular affiliate program, you get paid only once in a one-time commission program, and a regular and ongoing commission for a residual program!
So, are the benefits of promoting residual affiliate programs clearer to you now? Or are they still vague? If they are still vague, then let's make them a bit clearer with this example.
Suppose there are two online merchants both offering web hosting services on their sites. The first merchant offers a one-time commission type of affiliate program that pays $80 for every single affiliate initiated sale. The second merchant also offers an affiliate program, but this time a residual affiliate program that pays only $10 for every single affiliate initiated sale. As an affiliate, we may get attracted at once at what the first merchant is offering, as $80 is definitely a lot larger than $10. But by thinking things over before actually getting into them, one may be able to see that the second merchant is offering us more opportunity to earn a larger amount of money.
Supposed you have directed traffic to the merchant and it converted into a sale, you'll get paid once by the first merchant for the sale you have initiated. But with the second merchant, you'll get paid monthly for as long as the customer you have referred to the merchant continues to avail of the web hosting service. That means that for the same effort of getting one customer to avail of the merchant's service, you get paid monthly in residual affiliate programs while you only get paid once in a one-time commission type of affiliate programs.
So, are residual affiliate programs worth promoting? Definitely yes, because you virtually get more money from these types of affiliate programs in the long run! And would residual affiliate programs work best for you? Probably not, probably yes. It is not really for me to tell. But with the benefits that residual affiliate marketing can provide, it would really be unwise to ignore such programs.

Problogging

MAKING MONEY FROM BLOGS
A weblog (or simply blog) is a website that 'publishes' or features articles (which are called 'blog posts', 'posts', or 'entries'), written by an individual or a group that make use of any or a combination of the following:
· Straight texts· Photographs or images (photoblog)· Video (videoblog)· Audio files (audioblog)· Hyperlinks
Usually presented and arranged in reverse chronological order, blogs are essentially used for the following purposes:
· Online journal or a web diary· Content managament system· Online publishing platform
A typical blog has the following components:
· Post date -the date and time of the blog entry
· Category - the category that the blog belongs to
· Title - the title of the blog
· Main body - the main content of the blog
· RSS and trackback - links the blog back from other sites
· Comments - commentaries that are added by readers
· Permalinks - the URL of the full article
· Other optional items - calendar, archives, blogrolls, and add-ons or plug-ins
A blog can also have a footer, usually found at the bottom of the blog, that shows the post date, the author, the category, and the 'stats' (the nubmer of comments or trackbacks).
There are numerous types of blogs. Some of them are the following:
1. Political blog - on news, politics, activism, and other issue based blogs (such as campaigning).
2. Personal blog - also known as online diary that may include an individual's day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.
3. Topical blog - with focus either on a particular niche (function or position) that is usually technical in nature or a local information.
4. Health blog - on specific health issues. Medical blog is a major category of health blog that features medical news from health care professionals and/or actual patient cases.
5. Literary blog - also known as litblog.
6. Travel blog - with focus on a traveler's stories on a particular journey.
7. Research blog - on academic issues such as research notes.
8. Legal blog - on law (technical areas) and legal affairs; also known as 'blawgs'.
9. Media blog - focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network.
10. Religious blog - on religious topics
11. Educational blog - on educational applications, usually written by students and teachers.
12. Collaborative or collective blog - a specific topic written by a group of people.
13. Directory blog - contains a collection of numerous web sites.
14. Business blog - used by entrepreneurs and corporate employees to promote their businesses or talk about their work.
15. Personification blog - focus on non-human being or objects (such as dogs).
16. Spam blogs - used for promoting affiliated websites; also known as 'splogs'.
Blogging is typically done on a regular (almost daily) basis. The term "blogging" refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term "blogger" refers to a person or a group who keeps a blog.
Today, more than 3 million blogs can be found in the Internet. This figure is continuously growing, as the availability of various blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Because of this trend, bloggers can now be categorized into 4 main types:
· Personal bloggers - people who focus on a diary or on any topic that an individual feels strongly about.
· Business bloggers - people who focus on promoting products and services.
· Organizational bloggers - people who focus on internal or external communication in an organization or a community.
· Professional bloggers - people who are hired or paid to do blogging.
Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are people who make money from blogging (as an individual blog publisher or a hired blogger).
Below are just some of the many money-making opportunities for probloggers:
· Advertising programs· RSS advertising· Sponsorship· Affiliate Programs· Digital assets· Blog network writing gigs· Business blog writing gigs· Non blogging writing gigs· Donations· Flipping blogs· Merchandising· Consulting and speaking
The following are a few things that you need to consider if you want to be successful in problogging:
1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision.
2. Know your audience. Targeting a specific audience or group is a key to building a readership.
3. Be an 'expert'. Focus on a specific niche topic and strive to be the "go-to" blogger on that topic.
4. Diversify. Experiment with various add and affiliate programs that enable you to make money online (aside from blogging).
5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.
Certainly, it is possible to earn money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a successful problogger.

Mar 22, 2009

Pros and Cons of Video Blogging

Video blogging has a lot of advantages over text-based blogging, and it is little wonder that this new technology is catching on all over the globe. Video blogs very effectively grab the attention of web surfers, and people are much more likely to become excited about the dynamic content of a video blog than they are likely to find a written posting very thrilling. The more enthusiastic viewers are about a site, the quicker the word of mouth spreads, and the more traffic the site will get.
Of course, there are plenty of disadvantages to video blogging as well. Hosting a v-blog requires quite a bit of server space, which can make it difficult to get started. It takes more time to process and upload a video file than it does to dash off a quick bit of text, which means that running and updating a video blog can be quite a bit of work. In addition, web surfers sometimes grow frustrated with the slow loading times of the files on many video blogs. Whether you opt for a video blogor not depends on what kind of subject matter you want to cover, and how much time you can devote to video blogging. Before you decide to pursue a video blog, consider if there is an easier way for you to get your message across.

Using Other Peoples Info To Increase Your Adsense Cash

Adsense is really making a huge impact on the affiliate marketing industry nowadays. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be going to lose their customers quickly.If you are in a losing rather than winning in the affiliate program you are currently into, maybe it is about time to consider going into the Adsense marketing and start earning some real cash.
Google is readily providing well written and highly relevant ads that are closely chosen to match the content on your pages. You do not have to look for them yourselves as the search engine will be the doing the searching for you from other people’s source.
You do not have to spend time in choosing different kind of ads for different pages. And no codes to mess around for different affiliate programs.
You will be able to concentrate on providing good and quality content, as the search engines will be the ones finding the best ads in which to put your pages on.
You are still allowed to add Adsense ads even if you already have affiliate links on your site. It is prohibited, however, to imitate the look and feel of the Google ads for your affiliate links.
You can filter up to 200 URLs. That gives you a chance to block ads for the sites that do not meet your guidelines. You can also block competitors. Though it is unavoidable that Adsense may be competing for some space on web sites that all other revenues are sharing.
Owners of small sites are allowed to plug a bit of a code into their sites and instantly have relevant text ads that appeal to your visitors appear instantly into your pages. If you own many sites, you only need to apply once. It makes up for having to apply to many affiliate programs.
The only way to know how much you are already earning is to try and see. If you want out, all you have to do is remove the code from your site.
The payment rates can vary extremely. The payment you will be receiving per click depends on how much advertisers are paying per click to advertise with the use of the AdWords. Advertisers can pay as little as 5 cents and as high as $10-12, sometimes even more than that too. You are earning a share of that money generated.
If your results remain stagnant, it can help if you try and build simple and uncluttered pages so that the ads can catch the visitor’s eyes more. It sometimes pay to differ from the usual things that people are doing already. It is also a refreshing sight for your visitor once they see something different for a change.
Publishers also have the option of choosing to have their ads displayed only on a certain site or sites. It is also allowed to have them displayed on a large network of sites. The choice would be depending on what you think will work best for your advantage.
To get an idea if some Adsense ads you see on the search engines has your pages, try to find web pages that have similar material to the content you are planning to create and look up their Adsense ads.
It is important to note that you cannot choose certain topics only. If you do this, search engines will not place Adsense ads on your site and you will be missing out a great opportunity in making hundreds and even thousands of dollars cash.
It is still wise to look at other people’s information and format your Adsense there. Just think about it as doing yourself a favor by not having to work too hard to know what content to have.
Topic to be avoided includes gambling, firearms, ammunition, tobacco or drugs. If you are being offered more cash in exchange of doing Adsense with these kinds, it is just like signing your own termination paper.
With all the information that people need in your hands already, all you have to do is turn them as your profits. It all boils down to a gain and gain situation both for the content site owners and the webmasters or publishers.
Make other people’s matter your own and starting earning some extra cash.

Mar 18, 2009

Figuratively Speaking

I’m tired of reading those boring business articles, and I’m thinking that you might be too. So, as you read on, relax and put down the pad and pencil, and enjoy a few chuckles with me.

Some interesting trivia compiled by Clark Consulting has to do with that business giant, Donald Trump:

Percentage of professionals surveyed who say it’d take more than the prize of $250,000 for them to intern for Trump was 38% Percentage who say that Donald himself couldn’t pay them enough to work for him was 27%

How well do you perform as a boss?

Percentage of workers who would cover for their boss if he/she made a mistake was 46% Workers who wouldn’t cover for their boss was 45% Men who would cover for their boss was 51%, women was 40%

What do your workers think?

Workers who say not asking for help when they need it is the biggest mistake when networking is 37% Not keeping in touch with contacts was thought to be the biggest mistake by 25%
Not thanking people for their help was considered a mistake by 22% Percentage of workers who burned their bridges with past employers was 13%

How do we feel as Americans about work?

Those who feel as though they live to work rather than work to live equals 34% Citizens who feel our culture places a higher value on success at work than success at home was 74% Those who felt that the American value of hard work and long hours has had a positive effect on our culture was 33%

How about the opinions of female workers?

Percentage of women working for privately held businesses owned by women was 52% Women working for privately held men owned businesses was 38%

We owe those enlightening figures to the U. S. Chamber of Commerce, and from the Census Bureau we find that:

In minutes, the average length of an American’s commute to work is 24.4 The average commute in North Dakota, the state with the quickest drives to work, is 14.8 minutes. The percentage of Americans who drive to work is 77% Those who car pool is 10% Those who use public transportation is 5%

Now that you’re armed with all those figures and statistics, the next speech you give to your favorite organization can be peppered with some fascinating trivia. This may not seem like a very valuable business articlee often forget in our zeal to be a success that there must be time made for laughs.

Every once in a while we must remember what Ralph Waldo Emerson once said, “Not he is great who can alter matter, but he who can alter my state of mind.”

From the comfort of your own home?

How many times have you heard that phrase, pitch, advertisement, or whatever? Lots, I'm sure. It is used so much because marketers know that staying home and making money is the fondest dream of millions of people.

And why not? Did you know that the majority of fatal heart attacks happen at 9 a.m. Monday morning? It's true. It seems a lot of people would rather die than get back to the old grind after a weekend of freedom.

So when someone offers an opportunity or plan for you to take your job and shove it, yet still make enough money to live and pay all your bills, it sounds blissfully irresistible.

Of course, bliss and reality are always two different things. Is it really possible to run a business from your own home that is more than a hobby or source of part-time income? Can you get rich working out of your own home? Can you really trade your cubical and necktie for blue jeans and the comfort of your own den?

Well, for your information, home-based businesses are one of the fastest growing kinds of enterprises in America today. As this is being written, some 40 million Americans are doing at least some form of work out of their homes, and the numbers are rising rapidly. According to the U.S. Department of Labor, as many as 70 million people will be working out of their homes by the year 2010. Government studies have indicated that as much as 75% of all work done in this country could eventually be moved home.

The overwhelming majority of home workers, however, are not exactly getting rich. The average work-at-home American earns less than $15,000 per year. That may not be bad as a supplement to a spouse's full-time income, but let's face it, fifteen grand in and of itself is not much better than poverty.

As master marketer and author Dr. Jeffrey Lant said: "Frankly, I never saw any benefit to staying home and being poor."

Lant, without so much as a business card, became a work-at-home millionaire, and is a perfect example of what truly can be achieved if you are serious about chucking your day job, staying home, and not settling for peanuts in exchange for your freedom. You can have it all -- you can stay home and make as much -- and more -- money than your current job provides
you.

In this report, we are going to outline and discuss five key rules on how to work at home and make big bucks, no matter where you live. After these five rules, we'll talk about the most important aspect of any business, whether it be home-based or a giant factory -- cash flow. Starting your own business out of your home is all about attitude and inspiration, but
all the attitude in the world won't help you without money!

1. It Takes Commitment

Is it any secret in America that most people detest their jobs? Study after study proves that most people simply dread going to work Monday morning, and they live for the freedom of the weekend. But even that freedom is not pure because we know that it is only temporary. It's hard to enjoy a Sunday evening when the Monday morning alarm clock is just a few hours away.

It makes sense that people hate their jobs. Everyday, there is a lot of butt kissing that needs to be done. There are endless meetings which usually accomplish nothing. There are pointless interruptions, a lot of drifting this way and that, and lot of idiot supervisors who do nothing but
waste your time and then dog you for not accomplishing your share of work. There are co-workers you hate, and who would stab you in the back in a minute if it meant a raise for them instead of you.

When you work for someone else, you live a regimented life. Your body may not want to get up at 7 a.m., but you have to be at work by 8 a.m. so you lurch out of bed with a head full of sleep.

People who choose to work at home are doing more than just escaping the yoke of their master; they have made a deep, firm, life-altering decision which says that health, happiness and prosperity depend vitally on the freedom to work for ourselves, and in doing so in the comfort of the home.

We want to really emphasize that fact that to be successful in a work-at-home situation, you have to be nothing less than a fanatic; a zealot, who is utterly committed to making work-at-home not only a successful venture, but a profound commitment for life. You must be
convinced that a return to an outside office job would be the equivalent of a spiritual death sentence.

Many people hate their office jobs, but they have made an inner compromise with themselves. They have convinced themselves that their job is "not so bad," pays the bills, and that they can stick out because they have to.

If you want to be truly successful at quitting your day job, there cannot be any room for such compromises in your soul. You have to take the attitude that to work any longer at your hateful job is akin to fouling your inner being with a spiritual cancer the will sicken and kill you.

2. Eliminating the Home-Office Mentality

To move our work home, however, does not mean we eliminate every single thing about the traditional American office. Rather, we should select what is useful and what is not.

It's a mistake to quit your job and go home with a "home-office" mentality. By this we mean thinking small, and believing that you will automatically sacrifice a decent income in exchange for your freedom. Please! Do not think small!

To quote Jeffrey Lant again: "Too many home-based practitioners fail to understand the benefits that accrue because of the professional style they have selected. They focus on the "home" part of the business rather than the "business" portion, and as a result are doomed to small incomes."

Working at home provides many benefits. We can save a lot of time because we don't need to commute and we have more control over our schedule. We can save a lot of costs because we don't have the overhead requirements of larger businesses. We can cut our stress -- and so have more energy -- because we avoid many of the characteristic problems of life in the late 20th-Century office. We must work these advantages to our profit.

3. Your International Headquarters

The German philosopher Immanuel Kant said that if you sit at home alone at your empty kitchen table, eventually, the "whole world will come to you."

Well, today you don't need the great mind of a philosopher to make the entire world come into your living room. What you need is a phone jack.

We live in a unique time in history. Satellites, fiber optics, the integrated circuit and other communications miracles means that you can be just about anywhere in the developed world and establish communication with anyone.

The telephone, the fax machine, the computer, the modem -- all of these are not only affordable by any middle-class citizen; they are the key to eliminating your need to drive a hectic freeway everyday to get to a place of business outside your home.

With these devices at our disposal, we should allow ourselves to "think globally." Too often, home-based businesses focus on the narrowest market, the neighborhood, the county, the city or state. This is fine if you are providing a local service and are content with a certain moderate level of income. But if you want the big bucks, you should not think small. Also, you should not believe that, just because you are home-based, you cannot compete with the big guys.

The purpose of any business is to seek assess and seek out every possible market for its products and services, to ascertain whether these markets have the ability to buy these products/services, to determine whether there is sufficient profit in these markets to warrant approaching them, and, once positive assessment has been made, to launch a sustained marketing campaign that gets a significant percentage of this market to purchase the product or service in question.

Your home telecommunications machines will not only enable you to do this, but they can also help you overwhelm larger, more cumbersome traditional businesses that are your competition.

As a home-based entrepreneur, you will not have all of the disadvantages of your more traditional competitors: no office rent, equipment or expense; no employees to pay salaries and fringe benefits for; no time wasted on meetings, employee problems, paid sick leave, etc.

All the money your competitors spend on heating the office and buying furniture could better be spent on the actual marketing itself.

As a home-based business, you will be already positioned where the traditional business is currently struggling to move: toward the lowest possible overhead and the greatest possible concentration of dollars on products/service development and product/service marketing.

So, a home-based business takes full advantage of three major goals of modern business success:

(1) Vastly reduced overhead
(2) Easy access to a global market
(3) Full advantage of telecommunications.

To not have the basic telecommunications toys -- computer, modem, fax, and telephones is impossibly stupid. Still, even in this day and age, many of people strongly resist the one element that is undoubtedly the heart and brain of any successful home business -- the computer. The computer is so important in fact, we have made it a category all itself.

And remember, learning to use a modern computer is easier than learning to drive a car, so you have no excuse not to plunge forward.

4. The Computer

You should pay close attention to what computers can do for you in your plans to escape your job and make your work-at-home dreams come true.

People who want to run a home business usually have a very small staff -- in fact, a staff of one -- yourself! The rest of your needs are handled by independent contractors, depending on the kind of business you are in and the services you need.

To run a serious, truly global home business, a computer is as necessary as oxygen is to life on earth. Those who try to fool themselves into thinking they will ever make a serious go of their home-based business without a computer are sadly mistaken.

Computers give you two primary advantages:

(1) They enable you to store large amounts of data and to sort by data field so that you can easily get the information you need.

(2) They enable you to develop a pattern document for every situation you'll ever be in in your business. To run a home-based business successfully, you must anticipate just what situation will emerge and prepare accordingly.

A business is based on a characteristic series of situations and a characteristic set of things that happen -- or that do not happen. You must be prepared with the proper document for each situation. Once you have established all the protocols, and have experienced all the situations
associated with your kind of business, the time will come when running your business is, in large part, a repetition of certain key tasks. Computers are all about handling repetition swiftly and efficiently.

But the computer is much more. Today, by connecting a computer to the phone line with a modem, your machine becomes more than a data storage system and repetitive task handler. It becomes a multi-task, multi-level communications processing center that connects you to the globe.

Such things as e-mail, on-line services, the Internet, the Web and more can't help but revolutionize the way business is done. If you do not become a part of it today, you certainly are going to suffer for it greatly in the near future.

If there is an effective way to market products on the Internet or any other on-line venue, no one has truly discovered it yet. The only people making money on Internet marketing are the people who are selling the concept of doing it. If you have a product or a service and expect to
reach millions of buyers through computer screens, you are sadly mistaken.

The Internet is definitely where a lot of innovative things are happening. It's a great place to exchange ideas, find out what hot, what's not, and stay on the cutting edge whatever your particular business is.

5. Your Business Hours

If you've been paying attention to the first four points, you're well on your way to becoming a successful home-based business owner. Now we don't want you to blow it by thinking you can keep banker's hours.

The global market is a 24-hour per day market, and a 365-day per year market. Let the others sleep late on Saturdays and take Sundays off. Those times could be your day to move and corner loads of customers that the others miss.

You should get up earlier and quit work later. You should be open for business on holidays and be available 24-hours a day either personally or through your answering service.

"But wait a minute!" you might be thinking at this point! "I thought that working at home was all about freedom and an end to drudgery. This sounds like nothing but endless work!"

Well, here's the thing. For most of you who quit your regular jobs to go to work for yourself, you'll discover something magical. You'll discover that when you are working for yourself, when you are building your own business, a lot of what you does not seem like work at all.

The great writer Jane Roberts said, "Inspiration is its own motivator."

Running your own business is all about being inspired 24-hours-a-day. When you stop selling your body and soul to some company or corporation and start giving your energy to yourself, work has a way of turning into inspiration and play.

The perfect work for you is that which you don't think of as work, yet doing it makes money and provides you with the bread and shelter of life. You'll see what it's like if you make a true commitment to being self employed, put all your energy into it, and stick with it for the long run.

Mar 16, 2009

The Importance of Planning

The importance of planning cannot be stressed enough. Consider the dot-com failures in 2000 as an example. Many of the companies that failed did so, at least in part, because of poor planning. Not knowing the market, the competition, and the environment of business were just a few of the factors that could have been addressed and avoided with proper planning. Therefore it is essential in today's world of internet marketing that planning be conducted thoroughly. Consider the following as steps in your plan.
Research is the first key step in the process. You must know your product, your company's competitors, your target market, and the capacities of each. When planning you should be able to list both the benefits and the potential disadvantages of the product or service you are selling. Through planning at this stage you can avoid the potential problems associated with a product deficiency by developing ways to correct or even compensate for that deficiency.
Deciding what type of campaign you will run is very important as well. What is your budget? What is your staffing need? What will be the time-frame for the marketing campaign? These and other questions, some of which will depend solely on your unique situation, should be asked and answered at this point of the planning process. With the information laid out in front of you, it will be much easier to see just what limitations and hurdles you may have to overcome in order to effectively launch and carry out your marketing campaign. Also, don't forget, this is a company-wide effort. Marketing staff should not be the only staff involved. Interdepartmental communication is critical.
Once you have your campaign up and running, be sure to monitor its impact. Various methods exist for monitoring the effectiveness of a marketing campaign. However, be sure to rely on the most important of all means first: sales and customer feedback. No matter what business you are in, these two factors will exist in one form or another, and they are crucial pieces of data you can use to fine-tune your strategy.
When the campaign is over, perform an exhaustive review of the entire process from beginning to end. Look for any signs of trouble, and also for points of excellence, and make note of them for your next campaign. Marketing is a learning process every time you do it, and only by noting what went right and wrong last time will you know where to place your focus next time.
While this is a very compact overview of the process, one common thread must be sewn throughout: Be aware, at every step in the process, of the strengths and weaknesses of the company, of your staff, of the product, and of the market. Only through this awareness can you make an effective plan, and only through effective planning will you succeed in internet marketing.

Ways of Making Money Online

Making money online is not necessarily going to be easy, and there is certainly no proven way to get rich quick, but your opportunities to go into business on the internet are virtually limitless. Whether you are looking to make a go of it online as an individual, or if you're looking to expand the prospects of your existing business, the internet offers you the chance to do just about whatever it is you wish.
For the established brick and mortar business, taking your business to the web is going to offer you some spectacular enhancements. When you build your website, you are offering a convenient alternative to your customers that they will certainly appreciate. When they don't have the time to make it to your location, they can go to your site and do many of the same things they would do in person. You can also collect e-mail contact information from your customers and clients and use this as a cheaper, faster means of contacting them and delivering important information.
Businesses existing primarily on the internet can make money in a variety of ways. Large or small, these businesses can take the form of retail, wholesale, auction, clearing houses, affiliate marketers, specialized marketers, banks and other service firms, publishers, weblogs (blogs), and innumerable other forms. Whatever you can possibly imagine a market for, you can make a business online for it. Interestingly, the internet has even allowed for the creation of never before seen markets with a voracious consumer appetite.
The individual can also benefit tremendously from internet marketing. If you're not looking to start a business, per se, you have many other options. Many sites offer you the opportunity to market your skills as an independent programmer, web designer, writer, and many other disciplines. Many have chosen this path, while others have chosen to either market their own products, or to market products with resale rights, on web auction sites. Authors can now publish their own books and market them online, retaining much of the profit lost otherwise to a publisher. The point is, whatever skill or interest you have, there is probably a market for it on the internet. And where there is a market, there is an opportunity to make money.
The chances for making money online will depend on many factors, but the most important of those factors is you. Knowing what you want to do, how you want to do it, and what obstacles you will face are important. Drive, determination, and an attitude of success will serve you well online. While the innovations of the internet provide new paths to success, the values that achieve success are still the same.

Mar 1, 2009

Joining Joint Venture Networks

The dictionary defines a ‘joint venture’ as: “a cooperative business agreement or partnership between two or more parties that is usually limited to a single enterprise and that involves the sharing of resources, control, profits, and losses.”That is an accurate description of the classic joint venture agreement. A successful joint venture agreement is known as a win-win situation.
All those who are even a little involved in Internet marketing know that the joint venture is the quickest, easiest and least expensive way to launch a new product or service. The trick is to find joint venture partners…and not just any partner….but the right partner.
It’s a classic dilemma. One individual has developed a new and innovative product or service but has no list to market it to while another individual has an extensive list of potential customers and needs a great new product or service to sell to them. It sounds like a match made in Heaven. The problem is the two individuals finding one another.
One of the better ways that has been devised to help these two individuals find one another is found on the joint venture networks. These websites are designed to help those who have designed new products or services find those who have lists that would be most interested in buying the product or service.
Two of the better known joint venture networks are JV Notify Pro and the Joint Venture Network. These websites are of great help in facilitating meetings between potential joint venture partners to create win-win situations. There are, of course, free sites, as well as, paid for sites. Not to say that great deals haven’t been made on the free sites but it will do you well to remember that you usually get what you pay for.

Impossible is Just a Word

Everyone, at some point of his or her life, has dreamed of being somebody special, somebody big. Who hasn't fantasized about being the one who hits the game-winning homer? Who hasn't dreamed of being the homecoming queen? And how many times have we dreamed of being rich, or successful, or happy with our relationships?
Often, we dream big dreams and have great aspirations. Unfortunately, our dreams remain just that – dreams. And our aspirations easily collect dust in our attic.
This is a sad turn of events in our life. Instead of experiencing exciting adventures in self actualization, we get caught up in the humdrum of living from day-to-day just barely existing.
But you know what? Life could be so much better, if only we learned to aim higher.
The most common problem to setting goals is the word impossible. Most people get hung up thinking I can't do this. It's too hard. It's too impossible. No one can do this.
However, if everyone thought that, there would be no inventions, no innovations, and no breakthroughs in human accomplishment.
Remember that scientists were baffled when they took a look at the humble bumblebee. Theoretically, they said, it was impossible for the bumblebee to fly. Unfortunately for the bumble, bee no one has told it so. So fly it does.
On the other hand, some people suffer from dreaming totally outrageous dreams and not acting on them. The result? Broken dreams, and tattered aspirations.
If you limit yourself with self-doubt, and self-limiting assumptions, you will never be able to break past what you deem impossible. If you reach too far out into the sky without working towards your goal, you will find yourself clinging on to the impossible dream.
Try this exercise. Take a piece of paper and write down some goals in your life. Under one header, list down things ‘you know you can do’. Under another header, write the things ‘you might be able to do.’ And under one more, list the things that that are ‘impossible for you to do.’
Now look at all the headers strive every day to accomplish the goals that are under things ‘you know you can do’. Check them when you are able to accomplish them. As you slowly are able to check all of your goals under that heading, try accomplishing the goals under the other header-the one that reads ‘you might be able to do.’
As of the items you wrote under things I could do are accomplished, you can move the goals that are under things that are ‘impossible for you to do’ to the list of things ‘you might be able to do.’
As you iterate through this process, you will find out that the goals you thought were impossible become easier to accomplish. And the impossible begin to seem possible after all.
You see, the technique here is not to limit your imagination. It is to aim high, and start working towards that goal little by little. However, it also is unwise to set a goal that is truly unrealistic.
Those who just dream towards a goal without working hard end up disappointed and disillusioned.
On the other hand, if you told someone a hundred years ago that it was possible for man to be on the moon, they would laugh at you. If you had told them that you could send mail from here to the other side of the world in a few seconds, they would say you were out of your mind. But, through sheer desire and perseverance, these impossible dreams are now realities.
Thomas Edison once said that genius is 1% inspiration and 99% perspiration. Nothing could be truer. For one to accomplish his or her dreams, there has to be had work and discipline. But take note that that 1% has to be a think-big dream, and not some easily accomplished one.
Ask any gym rat and he or she will tell you that there can be no gains unless you are put out of your comfort zone. Remember the saying, “No pain, no gain”? That is as true as it can be.
So dream on, friend! Don’t get caught up with your perceived limitations. Think big and work hard to attain those dreams. As you step up the ladder of progress, you will just about find out that the impossible has just become a little bit more possible.